Which of the following best describes qualitative data in EIP?

Qualitative data is best characterized as opinion-based and descriptive. This type of data typically captures the nuances of human experience, perceptions, attitudes, and beliefs. It is often gathered through methods such as interviews, focus groups, and open-ended surveys, which allow respondents to express themselves in their own words. This richness of detail helps researchers understand complex phenomena in a way that quantitative data, which focuses on numbers and statistics, may not.

Quantitative measures, such as numerical data or data derived from structured surveys, serve a different purpose. They are designed to produce results that can be statistically analyzed, providing insights based on measurable variables rather than personal experiences or subjective interpretations. While structured surveys can combine both qualitative and quantitative elements, the option that best encapsulates qualitative data focuses specifically on the opinion-driven and descriptive nature inherent to this type of information.